Latest Articles - Page 2

The Future of Programmatic in KSA & UAE: What Brands Must Prepare For

Explains how KSA & UAE programmatic is shifting to retail media, first-party data, contextual/Arabic-first creative, brand-safe inventory, and outcome-based measurement—and how brands should prepare.

Creative Built for RTB: How to Win Auctions with Better Ads

Explains how modular, feed-driven, bilingual DCO—validated by pre-tests and AI variants—helps MENA brands beat fatigue, lower costs, and win RTB and retail media auctions.

The Psychology of Shareable Content in Arabic Markets

Explains the psychology behind shareable content in Arabic markets—identity, cultural fit, humor, pride, nostalgia, story-led formats, private sharing, and a checklist.