Latest Articles - Page 2

The Future of Programmatic in KSA & UAE: What Brands Must Prepare For

Explains how KSA & UAE programmatic is shifting to retail media, first-party data, contextual/Arabic-first creative, brand-safe inventory, and outcome-based measurement—and how brands should prepare.

Creative Built for RTB: How to Win Auctions with Better Ads

Explains how modular, feed-driven, bilingual DCO—validated by pre-tests and AI variants—helps MENA brands beat fatigue, lower costs, and win RTB and retail media auctions.