Lamana
A listening experience that shifts the narrative.
To showcase Media Saman’s audio products, we created a dialogue-driven campaign video that turned sound quality into a storytelling device. Each new track played through the speakers transported the couple into a different era and tone from vintage royal court to street-smart banter, and finally into a rap battle.
Impressions
We merged comedy with temporal transitions driven by music genres and built a narrative that seamlessly integrated the audio experience.
We produced three distinctive scenes including Qajar, street style and hip hop, directing performances for tone shifting dialogues with full art direction, sound design and editing aligned to the transitions.
We optimized the video in vertical reel format for mobile engagement, released it at peak visibility times, and achieved over 3 million organic impressions through user interaction.
In this creative campaign, we used a humorous domestic argument as the entry point. With every change in the music, the couple’s language, attire, and attitude transformed, showing the product’s ability to shape mood and moment through sound. Explicitly designed for Instagram, the video reached over 3 million organic impressions on the platform.