Lamana
When you go on a trip with friends, there’s always that one person: the grill master, the drink enthusiast, the smoke guy. This campaign demonstrates that, regardless of the type, Otaghak has space (and support) for everyone.
views in just 20 days
A playful take on typical Iranian road trip personalities, cameos from legendary cultural figures recreated in a satirical tone, one main story driven video and three character based reels, campaign tagline: Otaghak fits everyone.
Released during the Nowruz travel season, over 7 million views in just 20 days, high shareability and organic engagement, created strong emotional resonance with real life travel moments.
For Otaghak, Lamana crafted a humorous and culturally relevant campaign portraying the chaos and charm of group travel in Iran.
Starring popular Iranian influencer Mahyar Hasan, the main video features him narrating a typical road trip to the north, highlighting different characters you meet along the way:
Each of these characters also received their 15-second reel, making the campaign a collection of 4 engaging videos.