Summary
This project involved designing and launching a campaign to introduce a new product by Oila: Refined Olive Oil Spray.
10M
Impression
7 M
Reach
+11%
Social Engagement
Solutions we provided
Advertising Strategy: High-Performance Marketing with Engaging Content
Our performance team has been dedicated to mastering effective advertising strategies. This has empowered us to craft content that complements these strategies and platforms. In an exciting shift, our performance team has taken the lead in creating a campaign strategy focused on performance and digital marketing, which was enthusiastically approved by the brand. We then produced captivating content tailored to this dynamic strategy.
Campaign Slogan Design
Our team at Lamana has crafted an inspiring campaign with the slogan "A Specific Measure of Health" and the hashtag #ToYourHealth. Let's make a positive impact together!
Big Product Videos
"These three incredible viral videos from our campaign have made a huge impact, boosting visibility and engagement on the topic like never before!"
Product Videos
Highlighting the product's daily use is crucial for capturing the attention of our audience and showcasing its relevance to their lives.
Motion Videos
We effectively showcased the product's design using creative motion to make a lasting impression.
Pre-roll Videos
When creating content for YouTube and other pre-roll media, it was crucial to craft unique and captivating material infused with pre-roll elements.
Artwork
"Engaging and innovative graphic designs are essential for successful product-focused campaigns, leaving a powerful and lasting impression on the audience's memory."
Project Info
Oila identified an exciting opportunity in the market for olive oil, despite its higher price point than other oils. To tackle this challenge, they ingeniously introduced a game-changing solution by offering olive oil in a convenient spray form. Their vision was to set a new standard in consumers' minds and expand their market share in the oil products category. Lamana was the perfect partner for Oila, entrusted with the important task of designing and executing a dynamic digital campaign. Lamana's pivotal role encompassed creating a compelling digital campaign to unveil the innovative product, raise awareness about the new packaging, and effectively communicate the numerous benefits of the product to captivate the target audience. In marketing fast-moving consumer goods (FMCG), the key lies in showcasing product features that inspire consumers to switch to the promoted brand. This challenge is amplified in the context of Oila's entry into Iran's refined olive oil market, where it stands as a fresh yet familiar competitor. With the introduction of a groundbreaking packaging concept to Iranian consumers, Lamana, as an esteemed advertising agency, took on the task of crafting a campaign capable of shaping a new mindset for consumers, highlighting the perfect blend of cost-effectiveness and health advantages.