Summary
Digital Advertising for Novin Saffron to Grow Local and International Reach
60M
ad impressions
+54%
Instagram follower growth in just 3 months.
76K
clicks from global display campaigns.
4.5M
social media impressions
Solutions we provided
Local Click-Based Campaigns
We launched native banner ads across Iranian ad networks to raise awareness and drive traffic to the brand’s product pages, creating 12 custom designed banners that generated 60 million ad impressions, 93,000 clicks, 57,000 unique users, and 66,000 sessions, with a 63% bounce rate and an average session duration of 1 minute and 10 seconds.
Global Google Campaigns
We designed and executed international campaigns via Google Search and Display to capture high-intent saffron seekers worldwide.
Google Search Ads
We ran Google Search Ads targeting branded, product, and competitor keywords, generating 6,000 impressions, 917 clicks, and 630 users, with a 27% bounce rate and an average time on site of 1 minute and 50 seconds.
Google Display Ads
We launched highly visual product banners across international websites, generating 454,000 impressions, 76,000 clicks, and attracting 24,000 users, with a 74% bounce rate and an average time on site of 1 minute and 41 seconds.
Social Media Management & Creative Content
We developed a compelling content strategy for Instagram and TikTok, focusing on premium visuals and culturally relevant storytelling. Over a three-month period, we created 93 custom-designed content posts that generated over 4.5 million impressions, reached 3.4 million unique users, and drove 54% follower growth on Instagram. The strategy featured the conceptual storytelling series “Saffron, A Story of Taste” and was built on three key content pillars: product storytelling, saffron usage tutorials, and luxurious, gift-worthy visuals.
Project Info
In our collaboration with Novin Saffron, the goal was to increase brand awareness across Iran and strategically reach global customers through digital platforms. The campaign included click-based ads, Google Ads, and consistent social media content creation. Within less than three months, we successfully drove thousands of new users to the website and positioned Novin Saffron as a premium global product.