Lamana
In Spring and Summer 2025, MoguMogu Middle East partnered with Lamana to launch a playful, product-focused offline campaign. Inspired by the unique nata de coco experience those cheek-puffing sips, the campaign rolled out across Carrefour stores in the UAE to drive awareness and instant sales
Impressions per wave
A humorous, relatable insight was turned into a visual hook: puffed cheeks that symbolize the nata de coco surprise in every sip.
Five distinct sets of graphic and motion content were produced to reflect the five core flavors—colorful, playful, and Gen Z-friendly.
High-footfall locations across Dubai, Abu Dhabi, and Sharjah showcased the campaign through displays, digital screens, and in-store branding.
We achieved an estimated 45+ million impressions across all Carrefour locations, drove a direct impact on in-store sales and brand recall, and reinforced MoguMogu’s playful tone and unique product experience.
To highlight the joyful, chewy sensation of nata de coco inside each bottle, Lamana developed and executed a bold retail campaign during two key bursts: May and August 2025. The campaign was activated across 23 Carrefour branches throughout the UAE.
The creative concept revolved around the visual of puffed cheeks after a MoguMogu sip turning a simple moment into a brand signature. Five graphic and motion design variations were created, each representing a unique flavor of the drink, with custom animations and visuals.