Lamana
In collaboration with Namava and its hit show El Clasico, the Mana brand made a memorable entrance as the program’s official presenter through four creative videos. This unique partnership marked the intersection of storytelling, entertainment, and strategic advertising.
For Mana’s presence in El Clasico, Lamana analyzed user behavior across VOD viewing patterns and strategically embedded branded content before each episode. The short-form ads, styled with a mafia tone, were designed to blend with the storyline Not an interruption, but an introduction.
Lamana designed four 7-second videos that redefined Mana’s brand voice through content. These creatives focused on tonality matching and emotional timing, where humor, visual atmosphere, and product identity were seamlessly woven into the narrative structure of the show.
El Clasico, a mafia-themed show and one of Namava’s most popular productions, offered a rare opportunity for branded creativity. Mana seized the moment. Lamana created four 7-second branded videos that aired at the beginning of 19 episodes. These videos, inspired by mafia aesthetics while staying true to Mana’s identity, aimed to grab attention at the exact moment viewers pressed play, positioning Mana as a bold and creative brand. The result was a seamless and successful integration of advertising into popular content. In collaboration with Namava and its hit show El Clasico, the Mana brand made a memorable entrance as the program’s official presenter through four creative videos. This unique partnership marked the intersection of storytelling, entertainment, and strategic advertising.