Lamana
In partnership with Filmnet, Lamana created three bold mid-roll videos for Mana, each centered on a hero product: lasagna, spaghetti, and Alfredo. These creatively disruptive ads aired during hit series, becoming part of the viewing experience rather than interrupting it.
Three concept-driven videos were created to present Mana's products in a fresh, unexpected way. With no dialogue and a cinematic visual language, each piece was built to connect emotionally with viewers at first glance
The ads were placed mid-roll, strategically inserted at peak engagement moments within Filnet's top-performing series. This placement ensured maximum visibility while blending naturally into the viewer's journey
The ads were placed mid-roll, strategically inserted at peak engagement moments within Filnet's top-performing series. This placement ensured maximum visibility while blending naturally into the viewer's journey
By stepping outside the norms of conventional food advertising, Mana positioned itself as a bold, creative brand. This approach spoke directly to a younger, content-savvy audience, elevating the brand's cultural relevance.
As part of a cross-series campaign on FilmNet, featuring popular titles such as Vahshi, Ghahveh Pedari, Jan Sakht, and the reality show Don Mafia Mana Lamana, the campaign aimed to break away from traditional food advertising formats, it produced three visually distinctive mid-roll videos for lasagna, spaghetti, and Alfredo. Although unrelated to the show's narratives, each video employed a bold creative direction rarely seen in Iran's advertising landscape. The result: ads that respected the mood of the programs while creating an unexpected and delightful moment for the viewer right in the middle of the story.