Lamana

A Daily Story: Told Through Image, Sound, and Taste

A Daily Story: Told Through Image, Sound, and Taste

360° Digital MarketingPR & InfluencerSocial Media MarketingCreative Design

Summary

In the first half of 2025, Mana transformed into more than a pasta brand. Through cinematic visuals, playful storytelling, and cross-platform consistency, Mana became a companion in everyday life. Across formats stop-motion, CGI, podcasts, influencer reels, and in-app ads the brand connected with audiences emotionally and culturally. The results spoke clearly: over 55 million users reached, 275,000 podcast listeners, and sustained growth across every platform.


51.4M

Total CPC Ad Impressions

+55M

Reach

275K

Podcast Listens

+165

Videos Produced

Solutions we provided

Social Media & Platform Activation

Management and growth across Instagram, TikTok, YouTube, Twitter, podcasts, display ads, CPC campaigns, and in-app placements, ensuring consistent brand presence across every touchpoint.

Influencer Collaboration

Integration of key voices across multiple platforms, aligning Mana with audience lifestyles and expanding organic reach

Creative Content Design

Stop-motion, CGI, photomontage, AI-generated assets, and podcasts produced to carry Mana’s evolving narrative across formats.

Project Info

From January to July 2025, Mana’s story was told through six distinct chapters.

  • January opened with stop-motion and influencer content, sparking early emotional engagement and delivering 463K impressions on Instagram.
  • February embraced Valentine’s themes of romance and humor, pushing reach to 1.5M impressions on Instagram and half a million on Twitter.
  • March took the visuals cinematic with CGI and photomontage, achieving 7.2M Instagram impressions and 4.8M display ad impressions.
  1. April aligned with Nowruz, adding AI-driven stories and in-game ads, reaching more than 10M impressions in app environments.
  • May expanded into sound with podcasts, AI content, and CPC ads, generating over 25M impressions and 78K podcast listens.
  • June and July focused on stability and presence, driving 3M impressions on Instagram, 197K podcast listens, and 25.9M CPC ad impressions.

Over the six-month span, the campaign produced more than 65 videos, 150 daily stories, and simultaneous activation of seven content formats.

Creatives

CGI 1

CGI 2

CGI 3

CGI 4

Stop Motion 1

Stop Motion 2

Stop Motion 3

Reel 1

Reel 2

Reel 3

Reel 4

Photoshoots

What Can We Create Together?

Contact us

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