Summary
In a classic western setting, a humorous story unfolds about sugary sodas, duels lost to extra weight, and a new hero who changes the game Luckydo, the sugar-free soda with the same great taste.
+2 M
unique views across social media
Solutions we provided
Creative Concept & Format
It features a Western-style narrative with comedic flair, introduces a symbolic character for Luckydo, is designed for social media with a strong visual hook, and emphasizes health while maintaining a fun tone.
Campaign Results
It achieved over 2M unique views across social media, delivered a substantial awareness boost for a new product, and generated high engagement among Gen Z and young adult audiences.
Project Info
Luckydo, a new sugar-free soda from Solico Group, needed a standout video to launch its product. At Lamana, we created a bold and playful concept set in an old western saloon. The story follows three cowboys complaining about sugary drinks ruining their lives, from tired horses to failed duels. Just as the frustration peaks, a mysterious cowboy named Luckydo walks in, shooting down every sugary soda in sight and placing a single can of Luckydo on the table. The message? Great taste, zero sugar, maximum impact.