Lamana
For Khanoumi, a leading beauty and personal care ecommerce platform, we created a humorous video series highlighting the struggles of using counterfeit products. With bold, relatable storytelling, we turned a brand promise of authenticity into a memorable punchline.
views
Seven short videos were produced for pre-roll and social media, using comedic storytelling to showcase fake product disasters, delivering precise brand positioning around product authenticity, and designed for viral sharing and brand recall.
Over 20 million views were achieved, with high engagement and shareability that strengthened brand trust and differentiation.
As a trusted destination for original beauty and hygiene products, Khanoumi needed to reaffirm customer trust. Lamana developed a 7-part video series, each featuring an exaggerated yet humorous scenario where a character suffers from using a fake product, such as someone wearing a Batman mask angrily shouting, “I’m not Batman, I just used a fake face mask!”
Each video ended with the signature line: “With Khanoumi, you’re at ease.”