Summary
In this inspiring campaign, Classino’s story was told through the journey of one student from childhood to the final university entrance exam, gathering over 7 million views across digital platforms.
7 M
unique views
Solutions we provided
Creative Concept & Storytelling
A seamless narrative highlighting consistency, growth, and achievement through the lens of one evolving student.
Distribution Strategy & Media Execution
Content explicitly designed for high engagement on Instagram and short-format pre-rolls, capturing attention within seconds.
Video Production Optimized for Digital
Content explicitly designed for high engagement on Instagram and short-format pre-rolls, capturing attention within seconds.
Results
We achieved over 7 million unique views, built a strong emotional connection and trust, and clearly positioned Classino as a long-term educational partner
Project Info
Classino is a leading online education platform in Iran, supporting students from elementary school to the national university entrance exam (Konkur). To showcase the long-term impact of its services, Lamana crafted a compelling video that follows the life of a student in three stages child, teenager, and young adult with Classino as a constant, trusted companion throughout.
With an emotional narrative and minimal visuals, the campaign was tailored to both Instagram and pre-roll video ads, offering relevance, relatability, and retention.