Lamana
To promote Churchill condoms without direct or explicit visuals, Lamana created a trilogy of viral short videos using metaphor and comedy. By personifying the male organ in everyday risky situations like spilling hot soup or touching a live wire, the campaign delivered a bold, indirect, and highly relatable message: protection brings peace of mind.
Total Views
Viral Short Videos
The three videos used simple visual language, comedic timing, and real-world analogies to drive the message home. By humanizing the symbol of masculinity, viewers easily empathized and internalized the protective message without feeling uncomfortable or judged.
Designed for speed and shareability, the videos were optimized for Pre-Roll ads and social media distribution. The campaign’s central line "Think ahead, before it happens" balanced wit and caution, creating a sticky, repeatable message across different platforms.
3 Viral Short Videos, over 20M total views across all channels, among the most viewed ads in its category, massive shareability & word-of-mouth impact, high brand recall without showing the product directly.
In a market where direct conversation around condoms can still be sensitive, Lamana crafted three short form videos that turned a taboo topic into smart, digestible storytelling. Each video featured a human character acting as a metaphor for the penis, getting into everyday danger, hot soup, stubbed toes, and electric shock. The screen cuts to black with the line "Think ahead, before it happens," followed by the same character, now protected and worry-free in the same scenario.