Lamana
In the second act of Caribou’s content campaign, the brand elevated its storytelling by combining CGI character narratives, product-focused Reels, influencer collabs, and graphic content into a cohesive and unforgettable presence. This phase positioned Caribou as more than just a food brand; it became a character in people’s feeds.
Impressions from Twitter
mpressions from influencer collaborations
Instagram View
Four high-end CGI character videos reimagining canned ingredients as animated personalities. Four product-focused Instagram Reels with cinematic real-food setups. Six photomontage assets styled as posters, inspired by the CGI universe.
Themed daily Instagram Stories using interactive stickers, quizzes, and product-centered narratives. A Twitter activation with eight narrative tweets written from the perspective of Caribou’s characters, shaping a distinctive brand voice.
Eight lifestyle, food, and comedy creators integrated Caribou products into Reels, posts, and shared the CGI films with commentary, extending the campaign’s organic reach and credibility.
Following the success of Act I, Lamana focused Act II on deepening Caribou’s brand narrative through humor, anthropomorphism, and pop-cultural storytelling. Four high-end CGI videos were produced, reimagining canned ingredients as fully developed characters. Alongside these, we created four product-focused Reels, six photomontages, a full schedule of themed daily stories, and a collaboration with eight influencers to amplify the brand voice further.