Summary
The Mogu Mogu brand awareness campaign was the most comprehensive digital campaign ever executed for a beverage in Iran's advertising industry.
20 M
Reach
+250K
Visitors On Landing Page
88
Influencers
Solutions we provided
Influencer Marketing
The influencer marketing campaign sought to seamlessly incorporate Mogu Mogu into the authentic lifestyles of influencers, targeting three categories: mother and child, lifestyle, and Generation Z.
Social Media Marketing
The brand's social media channels, Instagram, Twitter, and YouTube, were active during the campaign. They collaborated with other media to raise awareness about the authentic Mogu Mogu product and its various flavors.
Informative Landing Page
A dedicated landing page was designed specifically for the campaign to raise awareness about the product's variety of flavors and authenticity.
Online Advertising
By utilizing creative pre-rolls and banners as the campaign's visual components, we executed click-through advertisements that drove users to the campaign's dedicated landing page.
Project Info
This digital campaign aimed to raise awareness about the Mogu Mogu brand and its products by delivering two key messages to the audience: "variety of flavors" and "how to identify the authentic product."
Several factors influenced the selection of these two messages. These included the expansion of product varieties in early 2023 and the emergence of counterfeit products resembling Mogu Mogu but needing more necessary quality standards.
As a result, two campaign taglines were created: "A fridge full of flavor variety" and "Authentic Mogu Mogu lifts your spirits." Creative content was developed around these taglines and distributed through over 1,000 media outlets during the campaign. This content successfully captured the audience's attention with its appeal and creativity. Furthermore, the campaign significantly reduced the distribution of counterfeit products in local markets.