Lamana
For Wiser, a car security brand, we designed a citywide BTL campaign that didn’t rely on traditional advertising, but on creating a surprising, tangible moment for the drivers. A bright orange wristband, hanging from car door handles across Tehran, quietly asked: “Is your car secure?
Wristbands distributed
Campaign reach
Duration
A small but eye-catching security wristband enables physical interaction instead of screen-based engagement, turning brand storytelling into an experience driven by curiosity and surprise.
Over 100,000 printed and distributed security wristbands supported a 2-month campaign executed across 12 target districts in Tehran, creating a real-world contact point placed directly on users’ vehicles.
This low-tech, high-impact idea required no screens, no apps—just a well-timed question that turned opening a car door into an emotional brand moment. Wizer didn’t just advertise safety; it made people feel it, right where it matters.
Instead of running a conventional media campaign, we crafted a simple but thought-provoking experience. We designed a security-style wristband in Wizer’s brand color (orange) and attached it to the driver's door handles of parked cars. When drivers returned, they found an unexpected item, complete with a message, the brand’s security-driven slogan, and a QR code linking to a landing page. The concept: with Wizer, your car’s safety is guaranteed, so much so that intruders are already considered “caught.