Lamana
For Novin Saffron, Lamana crafted a fresh communications strategy combining influencer storytelling, visually rich content, and smart platform selection. The result: a brand-owned media system that blended heritage with modern engagement.
Impressions
Engagement
YouTube watch hours
Influencer View
Eight influencers across various verticals presented the brand through authentic, human-centered stories, generating 26 million video impressions, a reach of 16.8 million, and 1.1 million interactions.
Brand-owned channels across Instagram and other platforms delivered 2.4 million video impressions, a reach of 1.7 million, 58,000 interactions, a 3.28% engagement rate, and a follower growth of 2,400.
Alongside deeper influencer partnerships, we launched a large-scale shout-out campaign to rapidly boost awareness, achieving a reach of 956,000 and 481,000 interactions.
Twitter performance included 105,000 impressions, 1,700 engagements, a 1.69% engagement rate, and a growth of 41 followers.
TikTok performance resulted in 17,000 impressions, 868 engagements, a 5.13% engagement rate, and a gain of 21 followers.
YouTube performance included 7,800 impressions, 103 engagements, and 58 hours of watch time.
As a pioneer in Iran’s saffron industry, Novin Saffron needed more than visibility it needed relevance. Lamana launched a full scale creative initiative to reshape the brand’s digital voice through content, influencers, and media channels. The campaign focused on creating an organic, narrative led media ecosystem. From minimalist videos and stop motion animations to graphic led storytelling, the visual content was designed to deliver brand cues without hard selling. In parallel, we activated 8 influencers to bring the product into diverse lifestyles, while leveraging shout-outs and emerging platforms to widen reach.