Summary
Entering the Gen Z World in the Middle East | Q1 2025 Recap
Solutions we provided
Creative Content Design
Stop-motion mini-stories under “Chewing Tales,” POV clips like “your cheeks after three sips of Mogu Mogu,” CGI animations with puffed cheeks and floating nata de coco, and scroll-breaking static visuals optimized for Instagram and TikTok.
Campaign Rollout & Activation
Localized execution of the global “Cheeky Sips” campaign across Instagram, TikTok, YouTube, and display ads, expanded into physical spaces such as Dubai Metro and Carrefour stores. In June and July, content volume was reduced strategically to observe reengagement while shifting focus to in-store activations.
Influencer Collaborations
Targeted partnerships with lifestyle and comedy creators in the UAE and KSA, producing regionally relevant content that amplified reach and reinforced Mogu Mogu’s playful Gen Z tone of voice.
Project Info
Over six months, Mogu Mogu fully embraced a playful Gen Z tone of voice with culturally resonant content across Instagram, TikTok, YouTube, display ad networks, and brick-and-mortar presences. The strategy read, “Don’t just post the drink post the feeling.” The campaign aimed to anchor Mogu Mogu not as juice but as a quirky, chewable experience you feel and share.