Lamana
In the first quarter of 2025, Mogu Mogu and Lamana launched a multi-layered campaign focused on the sensory and visual experience of the drink. Through bold illustrations, influencer storytelling, and motion content, the brand turned flavor into feeling and characters into conversation.
Google Ads
Impressions
CTR
YouTube Video Views
10 illustrated photomontage posts were designed to transform Mogu Mogu’s flavors into unique characters with distinct personalities. In addition, a single stop-motion piece humorously contrasted real Mogu Mogu with imitations, helping reinforce product authenticity through storytelling.
10 influencer posts were executed with creators across multiple styles from lifestyle and entertainment to commentary. Each influencer localized the brand message, making Mogu Mogu feel native and relatable to their audience. 27.3M Video Impressions, 18.6M Reach, 1.24M Interactions.
To reach beyond social audiences, Mogu Mogu leveraged Google Ads with a mix of video and display formats. YouTube Ads focused on reintroducing the product and its unique pulp texture, delivering a strong CTR of 4.5% and millions of views.
Mogu Mogu launched short, vertical videos tailored for YouTube Shorts. These high-energy snippets were built to communicate flavor, texture, and youth culture under 15 seconds at a time.
On TikTok, we leaned into playful, character-driven content with a humorous tone. Videos were built to feel like part of the entertainment feed, not ads showcasing Mogu Mogu as a fun, sensory first lifestyle drink.
Mogu Mogu’s mission was to reframe how people perceive “chewable juice.” Lamana crafted a creative strategy that brought flavor to life literally. The campaign featured 10 illustrated photomontage posts (8 of which turned flavors into characters), 1 stop-motion video about fake vs. original products, and 10 influencer posts. Influencers from diverse verticals were selected to build relevance across communities. With a focus on visual storytelling and platform-native formats, the campaign expanded across Instagram, YouTube, TikTok, and Google Ads, creating a fun, flavorful world without relying on traditional commercial messaging.