When the Product Told Its Own Story

In the first 60 days of collaboration with Caribou (Feb–Apr 2025), Lamana produced a series of visually stunning videos, graphic designs, and social media activations. all focused on creatively showcasing the product. The result was impressive organic growth across platforms, with zero paid media support on TikTok and YouTube

From February to mid-April 2025, Lamana launched a content-first campaign for Caribou centered around bold product storytelling. We produced six product-centric videos utilizing a variety of creative techniques, including stop—motion, and complemented them with nine custom graphic designs aimed at amplifying the brand's visual appeal. The influencer strategy featured eight creators who integrated the product naturally into their content. Following the content launch, we activated Twitter as a standalone media channel for the brand, establishing an organic and engaged presence