Lamana
To connect with Gen Z, Lamana created a playful musical video for Calin that humorously showcased two of its products—Labneh and Vichikal cheese—in a school morning scenario. The result: over 5 million views and a new brand voice that resonated with youth.
video views
From song lyrics to character styling, every detail of the video was designed to feel fast, fun, and visually charged. The storytelling approach made Calin feel not just like a product—but like part of the Gen Z lifestyle.
The campaign achieved over 5 million video views across platforms, generated high organic engagement and social shares, and clearly positioned Calin as a fun, youthful, and relatable cheese brand.
Calin wanted to speak the language of a new generation—so we brought school mornings and cheese together in one music-fueled story. Lamana produced a creative video in which Calin’s cheeses are so irresistibly tasty, they never make it to school. Sometimes, they’re eaten too fast. Other times, they’re the reason you’re running late. With upbeat music, witty visuals, and a Gen Z narrative, the campaign went beyond product advertising to position Calin as a brand with attitude, humor, and cultural relevance.