Lamana
To launch Calin’s new line of pesto cheese products, we created a viral three-part video campaign inspired by the chaotic storytelling style of The Hangover. Each episode ends with one unforgettable line: “I only remember until Calin.
Unique Views
Total Views
Three viral videos, each focusing on one product, inspired by The Hangover film’s memory-lapse format, used humorous storytelling to emphasize extreme deliciousness and were designed for social media engagement.
Each video surpassed 4 million unique views, generating over 12 million total views across platforms, building strong brand association with unforgettable taste, and driving a successful product launch among Gen Z audiences.
Calin introduced three new pesto cheese formats:
Sliced pesto cheese (perfect for burgers)
Natural pesto cheese
Pesto cheese dip
To support this launch, Lamana developed a series of humorous videos. In each story, a character wakes up in a surreal scenario post-party chaos, an awkward workplace aftermath, or roadside confusion and slowly pieces together the events of the previous night. The common thread? Everything becomes a blur after tasting Calin.